Agency vs. “Un-Agency”: How to Tell Who’s Really Going to Do the Work
You sit through the pitch. The senior strategist is sharp, the case studies are impressive, and the deck looks great. Then you sign, and you never see that strategist again. Your account gets handed to someone two years out of college, the work gets farmed out to freelancers you’ve never met, and your monthly report is a pile of numbers nobody can explain. Sound familiar? It’s the oldest trick in the agency playbook, and it’s exactly why we stopped calling ourselves one. Four Questions That Reveal Who’s Actually Doing the Work The difference between a traditional agency and an Un-Agency […]