The Rise of Functional Alcohol Replacement Drinks: A Trend That’s Here to Stay
A few years ago, “alcohol replacement drink” would have sounded like a contradiction — either you were drinking or you weren’t, and there wasn’t much room in between. That’s no longer true. Functional alcohol replacement drinks have moved from a niche health-food-store curiosity to a genuine category with its own shelf space, its own repeat customers, and its own reason for existing beyond “not alcohol.” This isn’t a fad that will fade once the next diet trend takes over — the underlying demand is structural, and it’s only getting stronger. Why This Category Isn’t Going Anywhere Trends built purely on […]